While redesigning an existing site or working on a brand new one, it’s really crucial to think through your site structure. You need to make it as user friendly as possible. Other than that, you need to make sure that you keep SEO in mind as well. Because if you actually do so, you’ll reap all sorts of benefits (such as more customers) down the line. Singapore SEO service suggests the listed points.
The Deeper the Better
Once you have your main pages created and optimized, it makes sense to take it one step further. Let’s see what can be done to the Installation page in that regard.
Point links to those pages from your main “Installation” page. Again, it just makes sense for the end user and the general usability for your site, because if a person want to know more about WordPress installation, the chances are that he will be concerned about which server features he needs for that. Other than that it helps you create a logical and SEO silo that contains content on a specific topic.
As you might have noticed, the names (and appropriate keywords) for the pages one level lower are longer and thus more specific. As a rule of thumb, the deeper you put your article the more specific its keywords should be (2-3 keywords). And the longer the key-phrase the better your conversation gets. By the way, according to multiple studies in this field show that 4-word keywords have the best conversation.
The Bottom Line
Grouping your site’s content into logical sections (silos) will help you both in terms of usability and on-page SEO. The deeper your page in the silo hierarchy is the more specific your target keyword should be. These are the main things that you need to consider while working on your site’s structuring or restructuring.